# AI agent platform for an e-commerce brand in premium travel products

> The marketing team at ONYX Journey was already using AI extensively, but everyone worked on their own island. Vpact put Vpact OS in place: one AI layer over Shopify, the advertising platforms, and email, where agents with full business context run analyses, fill dashboards, and proactively surface signals.

- **Client:** Qumax Brands / ONYX Journey
- **Year:** 2026
- **Services used:** Vpact OS, Vpact LaunchPad, AI Agents

## Results

- **7 → 1** — From seven separate sources to one platform

## The client

ONYX Journey (part of Qumax Brands) is building a premium brand in suitcases, bags, and travel accessories. A small, fast team that does everything themselves: from product development and creative strategy to media buying and supply chain.

They sell through their own webshop and marketplaces in twelve European countries, with the Netherlands and Belgium as their largest markets.

## The starting point

The ONYX marketing team was already quite far along with AI. They were working extensively with Claude and had even connected data sources. But in practice, they kept running into the same walls.

Weekly reports were assembled by hand from seven different sources. Creative analysis and briefings cost the creative strategist around twenty hours per week. And for attribution and margin insight, an expensive external analytics tool was running that the team got too little out of for what it cost.

- **Slow and unstable connections** — External connectors dropped out regularly and had to be reconnected time and again.
- **Context limits and token usage** — Reports crashed halfway through, credits ran out before the work was done. Off-the-shelf AI tools from external parties burned through their credits in two weeks.
- **Everyone on their own island** — Every team member had their own setup, prompts, and way of working. There was no shared environment where data and context came together.

## The solution: Vpact OS

For Qumax Brands we put [Vpact OS](/en/vpact-os) in place: the same platform we run internally. Vpact OS lays one AI layer over the software the team already uses and brings it together in a single company brain. Not a single system was replaced; Shopify, the advertising platforms, and the email platform all stayed where they were.

On top of that layer the team runs analyses with AI agents, builds dashboards, and receives proactive signals about their (marketing) strategy.

- **A stable data foundation** — Direct API connections with Shopify, Google Ads, Meta, TikTok, and their email platform, among others. No more shaky intermediate layers, but a central data layer that syncs continuously and holds historical data too.
- **AI agents with full business context** — The Vpact OS company brain knows the company's KPIs, goals, and language and builds on that in every analysis. The team asks questions across all channels at once and gets substantiated answers based on the real numbers, with the source attached.
- **Automated reporting** — Every Monday morning the weekly report is ready: revenue, orders, ROAS, and spend per channel, side by side. The team starts the week analyzing instead of collecting data.

## The result

Hard return figures are difficult to give in the first months, but what the team reports back is clear.

- **No more manual reporting** — Nobody assembles dashboards or reports by hand anymore. The Monday morning report is simply there, and according to the team it delivers “really good action points” for the weekly strategy meeting.
- **All channels truly side by side** — Webshop, advertising platforms, and email live in one environment, giving the team better insight than before.
- **Noticeably more usable output** — Because the model has the full context of the business, analyses are directly applicable instead of generic.
- **Predictable costs and full ownership** — No more credits running out halfway through the month, no vendor lock-in. External tools that promised the same are being phased out.

## And it doesn't stop there

[Vpact OS](/en/vpact-os) is not a one-off project. We recognize patterns in how the team uses the agents and then build new dashboards and features for them. There is already a list of next steps ready, from automatic creative performance lists for the media buyers to an AI assistant on the webshop itself.

That is exactly how we like to work together: not delivering one tool, but growing the platform alongside the team and the business.

## What the client says

> Monday morning our weekly report is simply there. No more scraping data together from five sources, we start straight in on the conversation itself. It produces genuinely good action points, and it gives us room and time back every single week.

— Martijn, Marketing manager, ONYX Journey

> What surprised me most: it really thinks along with you. All the sources hang together, it is fast, and the answers are noticeably better than what we got out of the standard tools.

— Roy, Founder and creative strategist, ONYX Journey